2002: It started with a SIM card.
I took a commission-only job selling phones at a mall kiosk in Ogden, Utah. A SIM card goes into more than a phone: tablets, laptops, time clocks, fleet trackers. To sell any of it, I had to understand all of it. From there I moved into sales leadership, and then strategy, at an AT&T authorized retailer.
October 2022: Then I became the customer.
After two decades of selling connectivity, I was the one buying it. I became the owner of a last-mile delivery company. Every truck carried three SIM cards: a tracker, a camera and the driver’s phone. I ran it for about 30 months.
2025: It did not work out.
Inside 50 days the company lost money, and in February 2025 I bowed out. Counting my other investments, the total loss came to $800,000, which put me at zero. At that point the only income left was what I earned myself.
Now: Back to software and events.
After a year running lot operations and monthly events for a leading exotic and luxury automotive retailer and wholesaler, I went back to the work I could always count on: software and events. Paddock20 builds the software and AI automation. PaddockGavin has run car events since 2021.
Delivery blocks on a flexible schedule are the bridge. The hours between go to client work, from appointments and websites to fixes and invoices, until retainers replace the deliveries.
The car I drive for the deliveries is my 2024 Model Y. It is Case 01 on the Test Track, a public record that is still running.
Who is behind the work
I founded Paddock20.
“AI speeds up somebody who already knows how the work is done. It does not replace knowing it.”